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2014 Sochi Olympics -- Under Armour to outfit U.S. Speedskating for next two Olympics - ESPN
2014 Sochi Olympics -- Under Armour to outfit U.S. Speedskating for next two Olympics - ESPN

Under Armour joins Team Canada as official footwear supplier - Team Canada - Official Olympic Team Website
Under Armour joins Team Canada as official footwear supplier - Team Canada - Official Olympic Team Website

Under Armour's crisis management on target
Under Armour's crisis management on target

Olympic-Sized Disappointment: Under Armour Partly Blamed for Speedskaters' Flop
Olympic-Sized Disappointment: Under Armour Partly Blamed for Speedskaters' Flop

Under Armour Mach 39 Speedskating Suit: The worst product placement in history.
Under Armour Mach 39 Speedskating Suit: The worst product placement in history.

Was Under Armour to Blame for Team USA's Poor Speed Skating Performance? - Sports Illustrated
Was Under Armour to Blame for Team USA's Poor Speed Skating Performance? - Sports Illustrated

We Had Things To Prove': Under Armour Seeks Redemption With New Olympic Speedskating Suits | Here & Now
We Had Things To Prove': Under Armour Seeks Redemption With New Olympic Speedskating Suits | Here & Now

Not so fast: PR headache for Under Armour
Not so fast: PR headache for Under Armour

Under Armour extends deal with US Speedskating
Under Armour extends deal with US Speedskating

Under Armour unfairly beaten up over speedskating suits: CEO
Under Armour unfairly beaten up over speedskating suits: CEO

Darren Rovell on X: "Under Armour & Lockheed Martin designed US speed skating suits for Sochi Olympics http://t.co/gNTc3RCbjC" / X
Darren Rovell on X: "Under Armour & Lockheed Martin designed US speed skating suits for Sochi Olympics http://t.co/gNTc3RCbjC" / X

U.S. Speedskating extends contract with Under Armour
U.S. Speedskating extends contract with Under Armour

The Anti-Under Armour: Tiny Swedish Company Wins Big on Speedskating - Bloomberg
The Anti-Under Armour: Tiny Swedish Company Wins Big on Speedskating - Bloomberg

Under Armour Crisis Communication Strategy – Charlene Haparimwi
Under Armour Crisis Communication Strategy – Charlene Haparimwi

Under Armour Handled Olympic Crisis With Speed | The Side Note
Under Armour Handled Olympic Crisis With Speed | The Side Note

U.S. speedskaters work with Under Armour to redesign suits for 2018 Olympics - The Washington Post
U.S. speedskaters work with Under Armour to redesign suits for 2018 Olympics - The Washington Post

History of Under Armour
History of Under Armour

First Look: Olympic Uniforms From Under Armour (U.S. And Canadian Teams) | GearJunkie
First Look: Olympic Uniforms From Under Armour (U.S. And Canadian Teams) | GearJunkie

Under Armour, US speedskating agree on eight-year deal - The Boston Globe
Under Armour, US speedskating agree on eight-year deal - The Boston Globe

Under Armour suits blamed for slow US speedskaters at Olympics - The Verge
Under Armour suits blamed for slow US speedskaters at Olympics - The Verge

U.S. Speedskating to Drop Controversial Under Armour Suits - WSJ
U.S. Speedskating to Drop Controversial Under Armour Suits - WSJ

US speedskaters may abandon controversial Under Armour suits for remainder of Olympics - The Verge
US speedskaters may abandon controversial Under Armour suits for remainder of Olympics - The Verge

A Crisis of Olympic Proportions - Under Armour Case Study | PDF
A Crisis of Olympic Proportions - Under Armour Case Study | PDF

U.S. speedskating says don't blame Under Armour suits
U.S. speedskating says don't blame Under Armour suits

Under Armour's Olympic Speed Skating Suit Looks to Defeat Physics | WIRED
Under Armour's Olympic Speed Skating Suit Looks to Defeat Physics | WIRED