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The Anti-Under Armour: Tiny Swedish Company Wins Big on Speedskating - Bloomberg
The Anti-Under Armour: Tiny Swedish Company Wins Big on Speedskating - Bloomberg

U.S. Speedskating extends contract with Under Armour
U.S. Speedskating extends contract with Under Armour

Under Armour suits blamed for slow US speedskaters at Olympics - The Verge
Under Armour suits blamed for slow US speedskaters at Olympics - The Verge

U.S. speedskaters work with Under Armour to redesign suits for 2018 Olympics - The Washington Post
U.S. speedskaters work with Under Armour to redesign suits for 2018 Olympics - The Washington Post

Under Armour Crisis Communication Strategy – Charlene Haparimwi
Under Armour Crisis Communication Strategy – Charlene Haparimwi

Under Armour, US speedskating agree on eight-year deal - The Boston Globe
Under Armour, US speedskating agree on eight-year deal - The Boston Globe

Darren Rovell on X: "Under Armour & Lockheed Martin designed US speed skating suits for Sochi Olympics http://t.co/gNTc3RCbjC" / X
Darren Rovell on X: "Under Armour & Lockheed Martin designed US speed skating suits for Sochi Olympics http://t.co/gNTc3RCbjC" / X

Sochi Olympics: Under Armour Suits May Be a Factor in U.S. Speedskating's Struggles - WSJ
Sochi Olympics: Under Armour Suits May Be a Factor in U.S. Speedskating's Struggles - WSJ

Not so fast: PR headache for Under Armour
Not so fast: PR headache for Under Armour

Lockheed engineers in Fort Worth helped design controversial Olympic skating suit
Lockheed engineers in Fort Worth helped design controversial Olympic skating suit

Under Armour joins Team Canada as official footwear supplier - Team Canada - Official Olympic Team Website
Under Armour joins Team Canada as official footwear supplier - Team Canada - Official Olympic Team Website

Under Armour extends deal with US Speedskating
Under Armour extends deal with US Speedskating

US speedskaters may abandon controversial Under Armour suits for remainder of Olympics - The Verge
US speedskaters may abandon controversial Under Armour suits for remainder of Olympics - The Verge

Under Armour Unveils Olympic Speedskating Suits Four Years After Medal-less Sochi
Under Armour Unveils Olympic Speedskating Suits Four Years After Medal-less Sochi

Under Armour Handled Olympic Crisis With Speed | The Side Note
Under Armour Handled Olympic Crisis With Speed | The Side Note

Under Armour's Olympic Speed Skating Suit Looks to Defeat Physics | WIRED
Under Armour's Olympic Speed Skating Suit Looks to Defeat Physics | WIRED

A Crisis of Olympic Proportions - Under Armour Case Study | PDF
A Crisis of Olympic Proportions - Under Armour Case Study | PDF

U.S. Speedskating, Under Armour on track after 2014 debacle - Baltimore Business Journal
U.S. Speedskating, Under Armour on track after 2014 debacle - Baltimore Business Journal

U.S. speedskaters cleared to change suits | khou.com
U.S. speedskaters cleared to change suits | khou.com

Shut Out in 2014, U.S. Speedskaters Modify Their Suits, Their Training and Their Expectations - The New York Times
Shut Out in 2014, U.S. Speedskaters Modify Their Suits, Their Training and Their Expectations - The New York Times

U.S. Speedskating to Drop Controversial Under Armour Suits - WSJ
U.S. Speedskating to Drop Controversial Under Armour Suits - WSJ

Under Armour sticks with US Speedskating - SportsPro
Under Armour sticks with US Speedskating - SportsPro

U.S. Speedskating may opt out of Under Armour Mach 39 uniforms - UPI.com
U.S. Speedskating may opt out of Under Armour Mach 39 uniforms - UPI.com

US Speedskaters to Wear Old Under Armour
US Speedskaters to Wear Old Under Armour

History of Under Armour
History of Under Armour

Was Under Armour to Blame for Team USA's Poor Speed Skating Performance? - Sports Illustrated
Was Under Armour to Blame for Team USA's Poor Speed Skating Performance? - Sports Illustrated